I have recently started to sell my own brand of cosmetics, Postquam, and would like to find non-intrusive ways to raise awareness of the brand. I don’t want to use spam or expensive Google ads, but would like to use social media and as many free online tools as possible to let people know of this new brand. Any ideas? Thanks!
Here are some things you can do create awareness of your brand online. Considering that you are running a cosmetics company your potential market is huge and can be found on literally any social media site you can think about. Start by creating a Facebook Page and a Twitter Account. Have links to them on your website.
1. SEO, you dont have to hire expensive service providers. You can start doing it yourself by ensuring that your website (http://www.postquam.com/, i assume thats your website) is frequently updated with fresh, keyword rich content. I notice that your website does not have too much content. You could even create a resources section on your website where you could provide beauty tips, articles etc for free.
2. Create a You Tube Channel for your company and post videos. As mentioned above you could create videos providing beauty tips, product reviews or product demonstrations. You could do the same with images.
3. Start or Participate in discussions relating to cosmetics on websites like Yahoo Answers, Answers.com, facebook etc.
4. Integrate a sharing widget like sharethis.com on your website, article pages etc. This will allow others to share interesting information with their respective networks.
There is a lot more you could do, but the above should be enough to get you started.
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